 Hi, I'm Mike... The New Content Developer at Hair Direct!
Okay, so what does a Content Developer do? You mean besides somersaulting into Aston Martins on the French Riviera, rescuing damsels in distress, and saving the world from certain destruction? Well, basically I’m here to write. From Buzzmail to bases, I’ll be putting Hair Direct’s innovation into words.
But what really makes my job fun is the opportunity to interact with you, mining your thoughts about what its like to be a hair wearer and HD customer.
So you’ve seen my picture and I know what you’re thinking. A bald guy writing for a hairpiece company? But there’s method to the madness: I’m also a former hair wearer.
"You Need Us, You Bald Loser!"
I started thinning out at age 18. About as devastating as you can get. You look in the mirror, watch your hairline run away faster than Usain Bolt, and you desperately want to do something—anything—about it. My “anything” was the doorstep of a Big Name Hair Replacement Club.
I was desperate for a miracle from the follicle gods and the TV ads were irresistible: All I had to do was believe in the magic of their strand-by-strand micro folligrafts, and I’d be jetskiing with runway models in no time.
 My Club salesman looked like an evil game show host. All hair, teeth and not an ounce of warmth. He leaned in and broke the news to me that with a bald head I’d never get laid. Never get a good job. Live with my mother until I was 50. Yada yada... you know the story.
I was 20 years old at the time, so they couldn’t weave the thing in fast enough.
I Got Clubbed
 When the piece was finally attached, choirs sang and angels wept. The “wows” from family and friends were legion. But only a month after weathering a storm of high-pressure sales tactics, intimidating contracts, and seismic sticker shock, my miracle from the gods turned into a pact with you-know-who. The compliments subsided and I realized I didn’t know Supertape from Super Freak. I was all alone.
At times, I needed Hair System 911. But every call I placed to the Club was answered with a ploy for a pricey service visit. (BTW — I stopped wearing in 1996, when I revealed my secret to a girlfriend. My new boss at HD asked me to be honest, so I'll admit, she convinced me that I looked better without it.) Funny how things come full-circle. Nearly 20 years later, here I am working for this hair replacement company.
Night & Day: The HD Difference
Yeah I know, they sign my checks but I’m amazed at how seriously these guys take hairpieces. The enthusiasm of our Hair Techs—all twelve of whom sit just a few feet from me—makes me envious of our customers.  Where was my “HD-Margaret” when I couldn’t get a single piece of $#@!?$ tape to stick to my head?
You could say I grew up during the infancy of modern hair replacement. If HD was around when I was wearing hair . . . I might still be wearing hair! And that’s where you come in ;-)
I’ve been out of the hair game for quite awhile. So over the coming weeks, I’ll be posting in the forums. Sending emails. Maybe even speaking with you on the phone. All to learn more about the issues and problems that matter to you most.
I've already got some cool projects lined up but want to hear from you. What do you want me to write about? Here's what I've got so far:
- A comprehensive guide to maintenance and accessory products
- Step-by-step directions on attachment and removal using some of the most popular methods
- A video series on the basics of ordering such as density and color
- And more including how-to guides, instructional videos and articles
Let's Talk!
Please drop me a line with your suggestions or comments. Or even better, post your suggestions to this thread that I created. (The powers-that-be told me if you submit an idea and we use it, we'll hook you up with some free products) Look forward to hearing from you!
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