Press & Media

Company Overview & Background

Founded in 1994, Hair Direct Inc., located in Lancaster, Pennsylvania is an online hair loss solutions company. With clients all over the world, we provide non-surgical hair replacement systems (hairpieces, toupees etc) for both men and women. We also sell a complete line of attachment and maintenance products on our website.

We have a retail salon for on site client appointments but our focus is on selling and servicing clientele around the globe through the mail. Our first production factory was located in Qingdao, China and we've added a few more factories as we've grown. 

Hair Direct's competitive advantage is the ability to deliver a custom, undetectable hair replacement system at a much lower cost than traditional retailers. By ordering direct from the factory and servicing our clients through the mail, we keep our costs low and pass those savings on to the customer.

Press Release Archive

We try to keep the media informed about what we're working on. Here you can find a complete list of past press releases.

Media Contact

Please direct all press and media related inquiries and questions to Leona Griffin, Digital Marketing Manager - (717) 553-6633 ext. 854 or email leona@hairdirect.com.

Company Name Hair Direct Incorporated
Year Founded 1994
Corporate Headquarters Lancaster, PA
Website Address www.hairdirect.com
Main Email talk@hairdirect.com
Main Phone (717) 553-6633

Executive Team

Bill Biesecker Sr

CEO | Bill Biesecker Sr.

Bill Sr. is our founder and a walking reminder of our core values and principles. He's done it all, but now he focuses on working with our technical team experimenting and developing new products.
bill@hairdirect.com | (717) 553-6633


Bill Biesecker Jr

President | Bill Biesecker Jr.

Bill Jr. handles day-to-day operations and human resource management. He communicates regularly with our factory and Chinese liaisons to make sure our distribution and delivery lines stay current.
bill2@hairdirect.com | (717) 553-6633 ext.840


Dung Dao

Vice President of Global Supply Chain | Dung V. Dao

Dung oversees our hair system production, supply chain and quality assurance. He spends a lot of time in the air, going from factory to factory and works closely with Bill Sr. to develop new products. 
dung@hairdirect.com | (717) 553-6633 ext. 860


Craig  Robinson

Chief Financial Officer | Craig Robinson

Craig leads our Accounting and Fulfillment departments. He manages all of our budgeting and makes sure we’re well positioned to keep growing. Thanks to Craig the rest of us can focus on hair, not math. 
craig@hairdirect.com | (717) 553-6633 ext. 830


Emma Groff

Director of Technology | Emma Groff

Emma oversees our Development and IT departments. She’s in charge of building, optimizing and maintaining the systems that power everything from our store to our warehouses to our phones. 
emma@hairdirect.com | (717) 553-6633 ext. 870


Melissa McConnell

Customer Service/Technical Manager | Melissa McConnell

Melissa is the Queen of the Hair Techs. She manages our Customer Service, Sales and Retail teams. She’s our full-time expert for technical hair system questions and our part-time mom for everything else.
melissa@hairdirect.com | (717) 553-6633 ext. 800